Case 01 / 05HERO

Seller Buddy

An AI voice/WhatsApp qualification system that recovers uncontacted leads and tells sellers who's actually worth calling back — built in-house on cost and scale conviction, not bought off the shelf.

AI / Voice QualificationBuild vs. BuyHousing.com (REA India)
01 / Problem Context

A large share of leads were never contacted at all

Sellers receive a high volume of buyer leads but have no way to tell, at the moment of delivery, which ones are worth calling first. The result was a sizeable uncontacted pool of leads going completely unworked — a capacity problem hiding behind a prioritization problem.

02 / Hypothesis

An always-on qualification layer could recover the uncontacted pool, not just re-rank it

If every inbound lead were qualified automatically via an AI voice call assessing genuine intent, we could recover a meaningful share of leads that would otherwise never get worked, while surfacing a Hot / Warm / Cold signal for the rest.

03 / Solution

Shipped as a controlled pilot, scoped narrow on purpose

Seller Buddy calls the buyer within minutes of lead delivery, surfaces a Hot / Warm / Cold label on the seller dashboard, with a WhatsApp alert on Hot/Warm. The pilot was scoped narrow — a defined seller allowlist, Buy & Rent only — to validate qualification logic before expanding.

04 / Desired Outcome

Results

Pilot sellers report the tool reduces how much dedicated calling staff they feel they need — a cost-avoidance signal alongside the recovery and conversion gains in the sidebar.

↳ ResultRecovered the majority of a previously uncontacted lead pool
↳ Result+65% qualified leads per seller
AI / Voice QualificationBuild vs. BuyHousing.com (REA India)