Commercial Launch
Turning an unmonetized category into a priced product — redesigning the consumer-facing view and building new package constructs from scratch.
A fully-active category we had never monetized
Commercial listings (office, retail, warehousing) already generated organic lead volume with zero pricing or marketing investment behind them.
Commercial could be priced as a premium add-on, validated with a single-city pilot first
Commercial leads showed higher revenue density than residential. I hypothesized premium-priced SKUs would hold, and validated that through a single-city pilot before committing nationally.
Rebuilt the consumer-facing view and the package construct from zero
Data-driven city selection across eight markets, an end-to-end redesign of the consumer-facing commercial view, and new premium package constructs layered on the existing Ultra / HE Pro tiers.
Results
A category that generated zero direct revenue now stands as a proven, premium-priced product line.