Mega Home Utsav
Conceived and launched a national biannual commerce surface end-to-end — now the single largest revenue moment on the platform's calendar.
Revenue was spread thin across the year, with no concentrated moment to convert demand
No dedicated high-visibility commerce moment existed on the platform's calendar; demand and marketing spend were diffuse year-round.
A national, biannual, homepage-anchored event could concentrate both demand and seller activity
A dedicated national event homepage, timed twice a year, could give consumers a reason to act and give sellers and developers a coordinated commercial moment.
Built and launched the event homepage end-to-end
I owned concept to launch: event page structure, consumer experience, commercial packaging, and cross-functional coordination across Design, Sales, and Marketing for a genuinely national biannual push.
Results
Now the platform's largest concentrated revenue moment, built by pairing commercial packaging with the consumer experience rather than bolting a banner onto the existing homepage.